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Life is a competition. Every single day is a battle - against complacency, average, and internal doubts. Most people spend their lives putting their focus and self-worth into the competition with things beyond their control. Winners spend their lives competing with what's in their control, specifically how they're getting better than the person they see in the mirror every day.
What started as a simple message printed on shirts and sold out of the trunk of a car in 2011 (scroll down to learn more!) has evolved into a true lifestyle brand that intertwines leadership development and mental performance with actionable resources and empowering clothing. Why?
Because the world is chalked full of fluff. Quick inspirations that fade and "shortcuts" that lead nowhere. We don't want our people to simply "feel good." We strive to help leaders get better every single day so they can get better results and make bigger impacts. Every program and product we introduce is designed to both evoke courage & empower leaders to take action in creating change.
Feelings fade away. Results forge legacies. We're on a mission to help you forge yours.
Member Since: 2024