Founded in 2003, Visit Frisco, the official Destination Marketing Organization for the City of Frisco, has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s our mission to generate a positive awareness of Frisco as a premier destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destinations International.

Whether you’re a visitor, meeting planner or Frisco tourism business, we’re here to serve you.